While Approaching an Ethical Issue in Marketing, the Utilitarian Tradition

Multiple Choice

While approaching an ethical issue in marketing, the utilitarian tradition would want to know:

A) the degree to which individuals freely participate in an exchange.
B) the degree to which the transaction provided actual as opposed to merely apparent benefits.
C) about other values that are affected by the exchange.
D) about the personal characters of the parties that are involved in the exchange.