Illumin, a Light Bulb Manufacturing Company, Strives to Improve the Longevity

Multiple Choice

Illumin, a light bulb manufacturing company, strives to improve the longevity and brightness of its bulbs by continuously changing designs and trying different combinations of materials and component parts while manufacturing them.This is an example of

A) quantum process innovation.
B) quantum product innovation.
C) incremental product innovation.
D) incremental process innovation.
E) process reengineering.