Multiple Choice
In a first of its kind, a multinational tire manufacturer introduces a new range of premium tires that can handle extreme temperatures better at a higher price.The tires are designed keeping in mind the climatic conditions in the Middle East and products are marketed only in the Middle East.The manufacturer is pursuing
A) a focused differentiation strategy.
B) a focused low-cost strategy.
C) a general differentiation strategy.
D) a general low-cost strategy.
E) both a low-cost and a differentiation strategy.
Correct Answer:
Verified
Correct Answer:
Verified
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