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Dolphin's Diner, a Famous Seafood Chain, Has Opened Its Newest

Question 75

Multiple Choice

Dolphin's Diner, a famous seafood chain, has opened its newest restaurant in a small town.It soon finds that the only customers it attracts are tourists, because the locals prefer to go to The Clam Café-an older but more expensive restaurant.The Clam Café enjoys significant


A) brand saturation.
B) brand emersion.
C) brand loyalty.
D) brand dilution.
E) brand acceleration.

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