A Company That Specializes in Making Computer Accessories Has Its

Multiple Choice

A company that specializes in making computer accessories has its managers concentrate on improving the quality of one of their products.The new product is more advanced than those of their competitors, and customers are willing to pay more for the higher quality.By _______, this company outperformed its competitors by producing a product more efficiently and effectively than their competitors.

A) creating core competency
B) building a competitive advantage
C) restructuring
D) utilizing management stratification
E) employing empowerment