Multiple Choice
Every year around mid May, the Grand Hotel on Mackinac Island runs a special to coincide with the Lilac Festival.This special offers visitors a three day stay (3 days/2 nights) combined with all meals and a guided tour of the various Lilac displays.Which of the following terms best captures this program?
A) Promotion
B) Marketing Strategy
C) Yield Management
D) Aggregate Planning.
Correct Answer:
Verified
Correct Answer:
Verified
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