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In India,Unilever Successfully Markets Sunsilk Shampoos in Affordable Portions or Sizes,sold

Question 4

Multiple Choice

In India,Unilever successfully markets Sunsilk shampoos in affordable portions or sizes,sold in units of two to four cents each.It is created specifically to meet the needs of low-income consumers who want an affordable yet effective product.This is an example of:


A) miniature marketing.
B) catalog marketing.
C) sachet marketing.
D) emerging marketing.
E) internal marketing.

Correct Answer:

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