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When Selling Highly Complex or Technical Products,such as Industrial Equipment

Question 23

Multiple Choice

When selling highly complex or technical products,such as industrial equipment or accounting systems,salespeople often are required to make several sales calls to develop a detailed analysis of a prospect's needs.What kind of sales presentation would such a selling situation require?


A) Technical-selling
B) Persuasive selling
C) Stimulus response
D) Need-satisfaction
E) Problem-solution

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