During the Typical First Step of the Problem-Solution Presentation,a Salesperson

Multiple Choice

During the typical first step of the problem-solution presentation,a salesperson should:

A) prepare the sales presentation based on previously gathered customer knowledge.
B) convince the prospect to allow an analysis of the prospect's problem.
C) reach a mutual agreement with the prospect on the nature of the problem.
D) prepare a written problem-solution proposal for the prospect.
E) show how the product will satisfy mutual needs.