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The _____ Involves the Showing of a Product Feature,explaining the Advantage,leading

Question 22

Multiple Choice

The _____ involves the showing of a product feature,explaining the advantage,leading into a benefit,and then letting the customer talk by asking a question about the benefit.


A) multi-selling process
B) AIDA model
C) stimulus-response model
D) SELL sequence
E) perceptual mapping process

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