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    Selling Customers
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    Exam 2: Relationship Marketing: Where Personal Selling Fits
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    A "Product" Is a Bundle of Tangible Attributes,while Intangible Attributes
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A "Product" Is a Bundle of Tangible Attributes,while Intangible Attributes

Question 70

Question 70

True/False

A "product" is a bundle of tangible attributes,while intangible attributes are called a "service."

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