Coca-Cola For Decades, People in Rome, Georgia, Drank More Coca-Cola Per

Multiple Choice

Coca-Cola
For decades, people in Rome, Georgia, drank more Coca-Cola per capita than anywhere else in the world. That success has been attributed to the Barron family who were the local bottlers for Coke products. The Barrons believe that their success was due to customer loyalty. Through most of the twentieth century, the bottler cultivated small retailers and worked hard, selling Coke from stores to schools to doorsteps. The personal service is remembered by people who grew up in Rome. When someone passed away, the Coke salesperson would leave a couple of cases on the deceased's family's front porch.
-The Coke bottlers in Rome most likely instructed the firm's sales force to use:

A) transactional marketing.
B) relationship marketing.
C) loyalty exchanges.
D) distribution licensing.
E) transformational selling.