Multiple Choice
Which of the following is a benefit of a multinational enterprise (MNE) pursuing a global-standardization strategy?
A) The firm customizes products and services to better suit local requirements.
B) The firm reaps significant economies of scale and location economies.
C) The firm follows a differentiation strategy at the business level.
D) The firm has all its key business functions located in the home country.
Correct Answer:
Verified
Correct Answer:
Verified
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