In the Fiscal Year 2012, BlackBerry's Cost of Goods Sold

Multiple Choice

In the fiscal year 2012, BlackBerry's Cost of goods sold (COGS) /Revenue ratio was higher than that of its competitor, Apple.This implies that BlackBerry needs to work toward:

A) driving down its costs.
B) lowering its inventory turnover.
C) increasing its fixed costs and decreasing its variable costs.
D) reducing its return on revenue.