In the Context of the Resource-Based Model of Competitive Advantage,if

Multiple Choice

In the context of the resource-based model of competitive advantage,if a successful firm exhibits resource immobility it means that the

A) rival firms have better accessibility to quality resources.
B) firm will have a sustained competitive advantage because of its unique resources.
C) competitors can easily replicate or copy the firm's resource bundles and capabilities.
D) resources of the firm cannot be effectively deployed within its own organization.