Multiple Choice
With the emergence of smartphones, users no longer have to carry a separate music player, a video game, a laptop, or a magazine to keep themselves entertained when traveling.A smartphone is loaded with a variety of applications to satisfy all the customer needs that different industries or products individually satisfied earlier.As a result, the smartphone industry has been posing a threat to a lot of other unrelated industries.What is this phenomenon best known as?
A) Industry convergence
B) Backward integration
C) Product differentiation
D) Customer myopia
Correct Answer:

Verified
Correct Answer:
Verified
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