Multiple Choice
Info Tech,Inc.makes complex telecommunications products,such as cellular telephones.Because this company has a distinctive competency in research and development,it should try to differentiate its product through
A) reliability.
B) innovation.
C) advertising.
D) service.
E) low price.
Correct Answer:

Verified
Correct Answer:
Verified
Q53: A product's appeal to customers' psychological desires
Q54: At The Luxury Hotel in Miami,Florida,three hotel
Q55: A disadvantage of pursuing a cost leadership
Q56: A large company produces a variety of
Q57: Apple,Amazon.com,and eBay have used the Internet as
Q59: The three generic business-level strategies are cost
Q60: When a company services the broad market
Q61: A differentiation strategy is based on creating
Q62: The problem facing differentiators,such as L.L.Bean,is how
Q63: For any company,building new competencies in the