Multiple Choice
Generally speaking,a differentiator chooses to divide its market into
A) one generic market.
B) two or three major segments.
C) niches and segments in which customers will pay premium prices.
D) as few segments as possible.
E) None of these.
Correct Answer:

Verified
Correct Answer:
Verified
Q60: When a company services the broad market
Q61: A differentiation strategy is based on creating
Q62: The problem facing differentiators,such as L.L.Bean,is how
Q63: For any company,building new competencies in the
Q64: Market segmentation is an evolving,ongoing process that
Q66: A differentiation business model is based on
Q67: When a company produces a wide range
Q68: To pursue a successful business model,managers must
Q69: Companies are now able to pursue cost
Q70: A business model based on differentiation requires