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    Exam 5: Building Competitive Advantage Through Business-Level Strategy
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    Generally Speaking,a Differentiator Chooses to Divide Its Market into
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Generally Speaking,a Differentiator Chooses to Divide Its Market into

Question 65

Question 65

Multiple Choice

Generally speaking,a differentiator chooses to divide its market into


A) one generic market.
B) two or three major segments.
C) niches and segments in which customers will pay premium prices.
D) as few segments as possible.
E) None of these.

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