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    Exam 3: Internal Analysis: Distinctive Competencies, Competitive Advantage, and Profitability
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    Texas Instruments Achieved Early Success Through Engineering Excellence
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Texas Instruments Achieved Early Success Through Engineering Excellence

Question 54

Question 54

True/False

Texas Instruments achieved early success through engineering excellence.But thereafter, they became so obsessed with engineering that they lost sight of market realities.This is an example of the Icarus Paradox.

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