Multiple Choice
For a multinational enterprise (MNE) ,applying the globalization hypothesis would mean
A) being highly responsive to the heterogeneous needs and preferences of consumers globally, without focusing on cost reduction.
B) customizing each product sold by an enterprise to differentiate it from its competitors.
C) manufacturing products on international platforms and slightly modifying them to meet local tastes and standards.
D) pursuing a focused differentiation strategy instead of a cost-leadership strategy to gain a competitive advantage.
Correct Answer:

Verified
Correct Answer:
Verified
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