Multiple Choice
PureSource Pharma Inc.recently acquired BioChem Pharmaceuticals Inc.It now sells its own products along with the products originally sold by BioChem Pharmaceuticals.As a result,PureSource Pharma's sales force will also be marketing the acquired company's products.How will this horizontal integration most likely affect PureSource Pharma?
A) PureSource Pharma will lower its costs through economies of scale.
B) PureSource Pharma will diminish its economic value creation.
C) PureSource Pharma will increase its cost of distribution.
D) PureSource Pharma will reduce the size of its sales force.
Correct Answer:
Verified
Correct Answer:
Verified
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