AmazonCom Has Decided to Enter the College Bookstore Market

Multiple Choice

Amazon.com has decided to enter the college bookstore market. The goal of "Amazon Campus" is to offer co-branded university-specific web sites that offer textbooks and paraphernalia, such as logo sweaters and baseball hats. This development shows Amazon's relentless pursuit of

A) geographic diversification.
B) product diversification.
C) vertical integration.
D) horizontal integration.