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Evara IncStarted as a Luxury Brand for Designer Apparel

Question 36

Multiple Choice

Evara Inc.started as a luxury brand for designer apparel.Soon,the company expanded by launching its own line of premium perfumes,watches,bags,and home furnishings.This expansion allowed the businesses under the company to share a few,if not all,of the common competencies in products,services,technology,and distribution.Which of the following corporate strategies is Evara pursuing in this scenario?


A) taper integration strategy
B) niche marketing strategy
C) related-constrained strategy
D) related-linked strategy

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