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    Strategic Management
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    Exam 8: Corporate Strategy: Vertical Integration and Diversification
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    Strategic Business Units That Have a Relatively Low Market Share
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Strategic Business Units That Have a Relatively Low Market Share

Question 23

Question 23

Multiple Choice

Strategic business units that have a relatively low market share but have the potential to grow are best categorized under _____ in the Boston Consulting Group (BCG) growth-share matrix.


A) dogs
B) stars
C) cash cows
D) question marks

Correct Answer:

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