Multiple Choice
Home Smart Inc.is a chain of supermarkets that sells its products at higher prices than its competitors.Yet,the supermarket chain has a large customer base due to its wide product portfolio and superior customer service.Which of the following generic business strategies has Home Smart adopted in this scenario?
A) cost-leadership
B) differentiation
C) market penetration
D) product diversification
Correct Answer:
Verified
Correct Answer:
Verified
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