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When Using the Balanced-Scorecard Approach to Assess a Firm's Performance,which

Question 38

Multiple Choice

When using the balanced-scorecard approach to assess a firm's performance,which of the following is not a key question that managers need to answer?


A) How do customers view us?
B) How do we reduce the economic value created?
C) What core competencies do we need?
D) How do shareholders view us?

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