Multiple Choice
Which of the following statements is true of the balanced-scorecard?
A) It is a more or less a one-dimensional metric of measuring competitive advantages of a firm.
B) It is one of the traditional approaches of measuring firm performance.
C) Its primary focus is to base a firm's strategic goals entirely on external performance dimensions.
D) It attempts to provide a holistic perspective on firm performance.
Correct Answer:

Verified
Correct Answer:
Verified
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