Which of the Following Statements About Competitive Advantage Is True

Multiple Choice

Which of the following statements about competitive advantage is true?

A) Competitive advantage is an absolute measure; it is not relative.
B) Competitive advantage is a one-dimensional concept.
C) Competitive advantage is permanent and not transitory; once gained by a firm it stays with the firm.
D) Competitive advantage can be assessed by measuring accounting profit, shareholder value, or economic value.