Multiple Choice
Intangible assets add great value to a firm primarily because the firm's
A) reputation and brand equity are accumulated quickly and can be leveraged easily.
B) knowledge and culture take time to develop and are generally difficult to imitate.
C) tangible assets require a higher degree of capital than its intangible assets.
D) capabilities are by nature typically tangible.
Correct Answer:

Verified
Correct Answer:
Verified
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