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The Scoop,Ltd

Question 69

Multiple Choice

The Scoop,Ltd.is a magazine publishing company whose average return on invested capital is approximately 5 percent.Because magazine publishing is a declining industry,the industry average has been negative (-5 percent) for the last few years.In this scenario,The Scoop Ltd.has a


A) competitive advantage.
B) balanced scorecard.
C) competitive disadvantage.
D) power position.

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