Shaw Industries,a Giant Carpet Manufacturer,increases Its Control Over Raw Materials

Multiple Choice

Shaw Industries,a giant carpet manufacturer,increases its control over raw materials by producing much of its own polypropylene fiber,a key input to its manufacturing process.This is an example of _______________.

A) using related diversification to achieve value by pooling negotiating power to achieve market power
B) using related diversification to achieve value by leveraging core competencies to achieve economies of scope
C) using related diversification to achieve value by integrating vertically in order to acquire market power
D) using related diversification to achieve value by integrating vertically in order to attain economies of scope