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    Strategic Management Study Set 1
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    Exam 5: Business-Level Strategy: Creating and Sustaining Competitive Advantages
  5. Question
    A Manufacturing Business Pursuing Cost Leadership Is Likely to
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A Manufacturing Business Pursuing Cost Leadership Is Likely to

Question 130

Question 130

Multiple Choice

A manufacturing business pursuing cost leadership is likely to


A) focus on a narrow market segment.
B) use advertising to build brand image.
C) rely on experience effects to raise efficiency.
D) put heavy emphasis on product engineering.

Correct Answer:

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