An Important Implication of the Balanced Scorecard Approach Is That

Multiple Choice

An important implication of the balanced scorecard approach is that _______________.

A) managers need to recognize that satisfaction of stockholder demands is their primary job
B) the key emphasis on customer satisfaction and financial goals are only a means to that end
C) managers should not look at their job as primarily balancing stakeholder demands
D) gains in financial performance and customer satisfaction must come at a cost of employee satisfaction