Multiple Choice
PPG Industries, the Pittsburgh-based manufacturer of paints, coatings, optical products, specialty materials, chemicals, glass, and fiber glass suffered serious failures in 1986 and 1987 when it attempted to diversify its offers. It used a technique to help it identify possible future strategies. What was it?
A) crowdsourcing
B) scenario analysis
C) competitive intelligence
D) monitoring
Correct Answer:
Verified
Correct Answer:
Verified
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