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    Steve Was Answering Questions in a Telephone Survey and the Surveyor
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Steve Was Answering Questions in a Telephone Survey and the Surveyor

Question 2

Question 2

Multiple Choice

Steve was answering questions in a telephone survey and the surveyor asked him to rank how important different cell phone features were to him on a scale of 1 to 5.Apparently,_____ analysis is planned as part of the survey analysis.


A) attribute
B) functional
C) comparative
D) conjoint

Correct Answer:

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