Desco Consulting Was Asked by a Client to Evaluate the Attractiveness

Multiple Choice

Desco Consulting was asked by a client to evaluate the attractiveness of a potential project to develop a new product line.The data provided by the client included cash flow (in dollars) ,ranking of marketability by the sales force,and ranking of different product attributes from a potential customer focus group.It sounds like Desco should use _____ to do this evaluation.

A) conjoint analysis
B) data envelopment analysis
C) attribute ranking
D) break-even analysis