Multiple Choice
eBay uses an online payment system called PayPal which accepts credit cards or electronic funds transfers.The payment system is heavily secured using encryption technology.According to the Kim and Mauborgne model,PayPal is offering simplicity,convenience,and _____ utility levers.
A) cost
B) fun and image
C) environmental friendliness
D) risk
Correct Answer:

Verified
Correct Answer:
Verified
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