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EBay Allows Shoppers to Pay for Purchases Using an Online

Question 17

Multiple Choice

eBay allows shoppers to pay for purchases using an online payment system called PayPal which accepts credit cards or electronic funds transfers.According to the Kim and Mauborgne model,PayPal is offering value during the _____ stage of buyer experience.


A) purchase
B) delivery
C) use
D) maintenance

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