Multiple Choice
Susan,a highly skilled office worker,came home with a personal computer she had just purchased.Her husband Bill soon discovered that Susan did not know how to use half the features of the computer or its software.This is most likely due to the fact that
A) the company's market research findings are faulty.
B) the company has added features faster than customer requirements.
C) those features do not really work.
D) Susan is not a part of the company's target market.
Correct Answer:

Verified
Correct Answer:
Verified
Q9: When hardware and software were first introduced,Bill
Q10: Julie is somewhat skeptical about new innovations
Q11: The replacement of the typewriter by the
Q12: Handheld calculators replaced slide rules.This is an
Q15: In order to initiate a component innovation,a
Q16: The CEO of an automobile manufacturer directed
Q17: A CEO recently asked a consultant if
Q18: Why did Schumpeter call the technology cycle
Q19: Mr.Inman discovered that if he put garlic
Q27: Briefly define Roger's five adopter categories and