If a Firm Invests in Continuous Innovation and Willingly Cannibalizes

Multiple Choice

If a firm invests in continuous innovation and willingly cannibalizes its existing products with more advanced products,the firm can

A) lose a significant number of customers.
B) introduce the next generation product while continuing to reap profits from the current product.
C) prevent competitors from achieving a significant technological gap.
D) just use deployment as a mechanism to earn revenues from its innovations.