Pioneer Cleaning Equipment Has a Basic Concept for a New

Multiple Choice

Pioneer Cleaning Equipment has a basic concept for a new floor buffing machine and a business plan for that machine.Which stage in the stage-gate process comes next?

A) Stage 5, launch the product by producing and selling it.
B) Stage 4, verify and validate the process for the new product, its marketing, and production.
C) Stage 3, begin the actual design and development including the details of manufacturing, marketing, and operations.
D) Stage 2, build a business case to justify the project.