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In a Survey,Sam Was Asked to Rank on a Scale

Question 8

Multiple Choice

In a survey,Sam was asked to rank on a scale of 1 to 5 how important different cell phone features were to him.The result was then used by the surveying firm to assess the different attributes of the ranking.This survey can be called a(n) _____ analysis.


A) attribute
B) functional
C) comparative
D) conjoint

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