Matrix Technologies Inc

Multiple Choice

Matrix Technologies Inc.has recently developed a new personal digital assistant (PDA) .The marketing director of the firm says that the firm should not use a large sample of customers to test the market for its new PDA.Instead,it should focus on the inputs of _____,because they have the same general needs as the marketplace,but are likely to face them earlier than the bulk of the market.

A) focus groups
B) lead users
C) antichampions
D) laggard customers