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When Using the BCG Growth-Share Matrix,the Dividing Point for the Growth

Question 28

Multiple Choice

When using the BCG growth-share matrix,the dividing point for the growth rate of an industry in constant dollars is typically:


A) The market's growth rate
B) The consumer price index
C) The growth rate of the gross domestic product (GDP)
D) The growth rate of the gross national product (GNP)

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