Multiple Choice
The industry attractiveness-business strength matrix improves on the BCG matrix in some fundamental ways.Which of the following is NOT one of these?
A) The terminology associated with the industry attractiveness-business strength matrix is preferable because it is less offensive
B) The terminology associated with the industry attractiveness-business strength matrix can be much more complicated than the BCG matrix
C) The multiple measures associated with each division of the industry attractiveness-business strength matrix tap many factors relevant to business strength and market attractiveness besides market share and market growth
D) There is broader assessment during the planning process of the industry attractiveness-business strength matrix
Correct Answer:
Verified
Correct Answer:
Verified
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