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    Operations Management
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    Exam 5: Service Delivery System Design
  5. Question
    The Service Profit Chain Shows That _____ Is the Direct
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The Service Profit Chain Shows That _____ Is the Direct

Question 37

Question 37

Multiple Choice

The service profit chain shows that _____ is the direct link to profitability.


A) customer loyalty
B) customer satisfaction
C) customer contact
D) employee productivity

Correct Answer:

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