menu-iconExamlexExamLexServices

Discover

Ask a Question
  1. All Topics
  2. Topic
    Business
  3. Study Set
    Marketing Study Set 4
  4. Exam
    Exam 8: Marketing Research: From Information to Action
  5. Question
    The Notion of Whether the Research Measured What Was Intended
Solved

The Notion of Whether the Research Measured What Was Intended

Question 78

Question 78

Multiple Choice

The notion of whether the research measured what was intended to be measured is referred to as:


A) validity
B) measurability
C) reliability
D) objectivity

Correct Answer:

verifed

Verified

Unlock this answer now
Get Access to more Verified Answers free of charge

Related Questions

Q73: Figure: 8-7 <img src="https://d2lvgg3v3hfg70.cloudfront.net/TB2498/.jpg" alt="Figure: 8-7

Q74: There are various costs associated with conducting

Q75: The question,"How many meals will you eat

Q76: As marketing vice president of Health Care

Q77: Your boss asks you to: "Put all

Q79: Oreo Cookies conducts an online panel to

Q80: McGraw-Hill,a publishing company,sponsors an informal one-time-only session

Q81: Figure: 8-7 <img src="https://d2lvgg3v3hfg70.cloudfront.net/TB2498/.jpg" alt="Figure: 8-7

Q82: Consumers that have taken a survey approved

Q83: A survey shows that 92.6 percent Canadians

Examlex

ExamLex

About UsContact UsPerks CenterHomeschoolingTest Prep

Work With Us

Campus RepresentativeInfluencers

Links

FaqPricingChrome Extension

Download The App

Get App StoreGet Google Play

Policies

Privacy PolicyTerms of ServiceHonor CodeCommunity Guidelines

Scan To Download

qr-code

Copyright © (2025) ExamLex LLC.

Privacy PolicyTerms Of ServiceHonor CodeCommunity Guidelines