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Coca-Cola Is Considering Getting into the Smartphone Market

Question 86

Multiple Choice

Coca-Cola is considering getting into the smartphone market.John,who is in their marketing department,conducts a detailed interview with leading research on smartphones.This activity is referred to as:


A) a depth (or individual) interview.
B) an experiment.
C) a focus group.
D) small group dynamics.

Correct Answer:

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