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A Publishing Company Sponsors an Informal One-Time-Only Session with an Influential

Question 97

Multiple Choice

A publishing company sponsors an informal one-time-only session with an influential college professor who uses a given text.The professor meets to discuss the textbook,its study guide,and the product's competition.This is an example of a(n) :


A) depth (or individual) interview.
B) experiment.
C) focus group.
D) small group dynamics.

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