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    Exam 8: Marketing Research: From Information to Action
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    "Do You Smoke? Answer Either Yes or No Even If
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"Do You Smoke? Answer Either Yes or No Even If

Question 118

Question 118

Multiple Choice

"Do you smoke? Answer either Yes or No even if it is only on rare occasions that you do smoke" is an example of which type of question?


A) Likert scale
B) fixed alternative
C) dichotomous
D) open-ended

Correct Answer:

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